Starting in 1998. Owner Jesse, was born on the New South Wales, Central Coast.

Born and Bred in his hometown of Wyong.

The Central Coast holds a spot in Jesse's heart. This is where his own & even Étienne's journey truly begun.

Growing up, he'd indulge himself in many, many sports. But 2 sports were his heart and soul, those being Rugby League and Athletics.

From the young age of 5, his Rugby League journey begun and as every young kids dream is, it was to make it to the NRL.

From age 5 to 23 he chased that dream.

Although being a Winter sport, during this time he also injected himself into Athletics throughout the summer to stay fit.

His strongest events were the 100m & Shot Put.

At the ripe old age of 9, a shy kid stepped outside his comfort zone and competed in a competition which included young athletes residing all over NSW. 

In this event we saw him compete in his favourite events, the 100m and Shot Put.

Vividly to this day he remembers exactly how he felt coming into the pre start tent then stepping onto the track against kids, who to him, were intimidating and were absolute speedsters who he thought he had no chance against.

Lacking the confidence to beat these kids, feeling intimidated and also without knowing, these kids were just kids who probably felt the same nerves. Just a couple minutes later the race took place, Jesse finished and held his own coming 3rd.

He then later competed in Shot Put and came in second.

It was at this point, Jesse realised he had the ability to compete with anyone his age.

Years later in High School running a PB in the 100m of 11.7sec at 15 years of age.

A kid full of dreams that didn't prioritise his training, being too young to understand the importance of simply doing extras and the power of the mind, he subconsciously chose not to execute on his abilities.

Although, coming to 2024 for a moment, Athletics clearly still holds a special place in Jesse's heart as he now blends this Sport into his brand Étienne.

Now during his Rugby league days he proudly represented the Wyong Roos.

His dream was to make it to the NRL. Every summer, as well as Athletics, he'd be trialling for every rep team possible.

Trialling, but getting knocked back each time.

From ages 13-20 he took every opportunity to trial, but was still yet to ever make it into a single rep team.

Seeing himself primarily as a 5/8 or Fullback he feels as though he couldn't cement a position and call it his own for more than 3+ years at a time. He was shifted into many positions, in saying that, he played every single position on a rugby league field other than Front Row.

Having plenty of ability, injuries lacked the opportunity to build momentum in one position and grade. Facing these set backs year on year made it tough to build momentum and secure a spot in his regarded team. Although he looks back now and realises this was no one else's fault but his own, the incorrect mindset let these setbacks get the better of him.

During these times, he went from local u/18's to finally getting the opportunity to play trial matches for Wyong in NSW Cup (NRL Reserve Grade) 6 months later at just 18 years old, coming up against the likes of Liam Martin, Reece Robson, Josh Kerr and more before they went on to represent their states and country at the highest level.

Taking this opportunity for granted only a couple years later he found himself in local 3rd grade. A humbling experience which he needed. This saw him only a year later fight back to making his Local First Grade debut. Unfortunately by then, he found a new passion and his love for playing Rugby League had gone. Covid then hit and he never returned.

As we again fast forward to 2024, he now resides in Sydney with his beloved girlfriend and business partner Ashley. He is now growing this brand Étienne, and runs on the side.

He learns from the setbacks his past endeavours presented and now uses those to build momentum, work hard, stay disciplined and build a brand that lasts forever, a brand the community can relate to.

Jesse states and knows, Étienne will be one of Australia's leading brands in the future.

- Yours Truly,

Jesse.